FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
Crespi, R., SALVATORE FERRAGAMO, LUXURY CHINA, Francesco Brioschi Editore, MILANO -- ITA 2012 1: 127-142 [http://hdl.handle.net/10807/42584]
SALVATORE FERRAGAMO
Crespi, Roberta
2012
Abstract
FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
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