Greek and Roman rhetoric offers a widespread system of cathegories that is still crucial to understand the dynamics of communication. Single cases of this heritage examined in the book range from literature to visual arts, from drama to cinema, from psychology to marketing.
Rivoltella, M., Argomentazione, parola, immagine. Retorica e forme della comunicazione, EDUCatt, Milano 2012: 222 [http://hdl.handle.net/10807/36075]
Argomentazione, parola, immagine. Retorica e forme della comunicazione
Rivoltella, Massimo
2012
Abstract
Greek and Roman rhetoric offers a widespread system of cathegories that is still crucial to understand the dynamics of communication. Single cases of this heritage examined in the book range from literature to visual arts, from drama to cinema, from psychology to marketing.
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