Smart Tourism Development Based on Governance and Technology

This chapter presents a modern and sustainable strategy to boost tourism in a region, focusing on two fundamental pillars: governance and technology. Smart Tourism Development aims to streamline the system to attract more tourists with the required precision. In other words, it attracts the right tourists, at the right time, and to the right place. This precision reduces negative impacts and maximizes social and economic benefits. Good governance ensures that decisions regarding tourism development are made by consensus, aligned with collective interests, which improves the competitiveness and legitimacy of the destination. Thus, technology is a tool that enables tourism businesses to be more efficient, personalizing their services and making data-driven decisions.