The goal-oriented nature of business communication is described in this essay. Examples of specific types of business letters in English and Italian, particularly Sales Promotion Letters and For Your Information Letters are discussed, and their rhetorical features analysed.
Murphy, A. C., Written Business Communication, in Cucchi, C., Murphy, A. C., Spoken and Written Communication at Work, EDUCatt, Milano 2011: 27-52 [http://hdl.handle.net/10807/33682]
Written Business Communication
Murphy, Amanda Clare
2011
Abstract
The goal-oriented nature of business communication is described in this essay. Examples of specific types of business letters in English and Italian, particularly Sales Promotion Letters and For Your Information Letters are discussed, and their rhetorical features analysed.
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