The chapter is focused ont three crucial methodological issues related to the study of crossmedia practices of digital audiences: reflexivity; participation; performativity. The first part of the chapter is aimed at discussing theoretical implications of these three issues. The second part of the chapter is aimed at presenting some examples of empirical studies conducted at OssCom (Research Center on Media and Communication) of the Università Cattolica of Milan.
Pasquali, F., Vittadini, N., Etnografie sui/nei media digitali: riflessività, collaborazione e performatività, in Scifo, B., Pasquali, F., Vittadini, N. (ed.), Crossmedia cultures. Giovani e pratiche di consumo digitale., Vita e Pensiero, Milano 2010: 217- 228 [http://hdl.handle.net/10807/33653]
Etnografie sui/nei media digitali: riflessività, collaborazione e performatività
Pasquali, Francesca;Vittadini, Nicoletta
2010
Abstract
The chapter is focused ont three crucial methodological issues related to the study of crossmedia practices of digital audiences: reflexivity; participation; performativity. The first part of the chapter is aimed at discussing theoretical implications of these three issues. The second part of the chapter is aimed at presenting some examples of empirical studies conducted at OssCom (Research Center on Media and Communication) of the Università Cattolica of Milan.
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