Modalità espressive del fashion advertising

It’s clear: a fashion language exists with its specific iconographic codes. But, if we try to go forward, do we find any narrative structures? Is fashion capable to tell stories? Or does it just only create dreams? With a semiotic approach, i suggest my linguistic analysis about fashion advertising from the mid-century to today. I'll give a general outline, so that fashion advertising seems not to be poor and stereotyped, in special way comparing with any other commercial communication, in any other market: fashion advertising is a languages, with its rules and its structures, capable to evolve and to fix trends in every market. In particular, today everything is communication and everything is fashion.