La globalizzazione dell’audience misurata

This chapter investigates the global rise and enduring significance of the television audience measurement system centered on the people meter technology. The chapter structurally defines the nature of measured data, arguing it constitutes a globally standardized “market information regime”. The diffusion of the people meter, which records individualized viewing, was catalyzed by the deregulation of television markets globally. Methodological stability and trust are maintained primarily through the Joint Industry Committee (JIC) model, a collaboration between broadcasters and advertisers. Despite profound challenges from multi-platform consumption and emerging Big Data, the people meter remains the resilient core of hybrid measurement systems. The authors conclude that this measurement system is essential, influencing not only advertising and programming decisions but also the overall power dynamics within the media industry.