L’industria dell’audio. Radio, podcast e musica

This chapter examines the contemporary audio industry, focusing on the evolving relationships among radio, podcasting, and music in the context of digital transformation. It traces the historical development of radio and its adaptation to a hybrid analog-digital ecosystem, analyzing changes in production, distribution, audience behavior, and monetization. The chapter explores the rise of podcasting as a flexible and creator-driven format, highlighting its narrative forms, business models, and the growing role of platformization. It also discusses the restructuring of the music industry following the advent of streaming services, emphasizing the dominance of global platforms, shifts in copyright management, and the increasing relevance of data-driven recommendation systems. Special attention is devoted to the Italian market, outlining its structural characteristics, audience trends, and the metrics used to measure audio consumption across traditional and digital environments.