CSR and its Internal Narrative. A history of the Pirelli Company Magazine (1950-2019)

This book aims to build an interdisciplinary bridge between business history and the world of management, in particular corporate communication, in the context of Corporate Social Responsibility. The medium used is that of discourse and language, through a research source that, despite its informative potential, has not yet established itself in the academic research environment, let alone in the field of management practices. This source consists of corporate magazines, i.e. company journals that are part of the business press and that have historically had the task of informing internal stakeholders about the life and activities of companies. The book is aimed at researchers and scholars as well as practitioners and students interested in the topic of CSR, especially those who are curious about approaching a research methodology that highlights the perception and representation of social responsibility.