The essay explains the innovations ot the communicative style of Mike Bongiorno, as a man who deeply understood the necessity of a clear and easy communication to reach the wide Tv audience in the '50s and onward. This attitude had be seen with some disdain by some intellectuals, notably Umberto Eco in a famous eassy on Mike.
Fumagalli, A., Un ponte fra due mondi, Mike Bongiorno 1924-2024, Silvana Editoriale, Milano 2024: 62-64 [https://hdl.handle.net/10807/314173]
Un ponte fra due mondi
Fumagalli, Armando
2024
Abstract
The essay explains the innovations ot the communicative style of Mike Bongiorno, as a man who deeply understood the necessity of a clear and easy communication to reach the wide Tv audience in the '50s and onward. This attitude had be seen with some disdain by some intellectuals, notably Umberto Eco in a famous eassy on Mike.
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