The essay is a description of the story, organization and rhetorical structure of the TED talks, the famous talks that are intended to "spread new ideas" and that have had a huge success all over the world. The article points out some limits of this way of communicating and of the organizations that owns the platform.
Fumagalli, A., Pogliaghi, E., Le strategie comunicative dei TED Talk, fra scienza e retorica, in Giudice, F. (ed.), Capire e comunicare la scienza, Vita e Pensiero, Milano 2024: <<BIBLIOTECA DEGLI SCHOLARS>>, 2 83- 99 [https://hdl.handle.net/10807/314166]
Le strategie comunicative dei TED Talk, fra scienza e retorica
Fumagalli, Armando;
2024
Abstract
The essay is a description of the story, organization and rhetorical structure of the TED talks, the famous talks that are intended to "spread new ideas" and that have had a huge success all over the world. The article points out some limits of this way of communicating and of the organizations that owns the platform.
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