“Various Are the Incidents in One Man’s Life Which Cannot Be Reduced to Unity”. First Aristotelian Lesson on Transcodification

For 2300 years, Aristotle’s Poetics has been telling us all we know about the art of structuring stories, together with our ability to know the world and the human being through them. Aristotle is one of the greatest philosophers of all Western thought. At first, his inquiry was oriented towards the scientific field. This let him include in his research disciplines that had seldom been explored by thinkers before his time, focused within a wide-ranging system. Throughout the 20th century, Aristotle’s revival was nearly unanimous. In the 21st century, the modernity of his thought has been proved by the vivacity of neo-Aristotelian schools in many different fields, where several researchers rediscovered important ethical, anthropological, and rhetorical topics thanks to the Greek intellectual. According to some recent in-depth analysis, the neo-Aristotelian philosophy is one of the most interesting new trends within the complex scenario of contemporary thought. The media landscape is not immune to this allure. Just think of the for- tune of the neo-Aristotelian currents within the American screenwriting textbooks. What are the reasons why a text written more than two thousand years ago survives every media revolution and continues to inform our way of reading the world and telling it? Where does storytelling – the way Aristotle helped us identify it and organize it – place itself in the post-digital era? If today we can speak of transcodification, it is thanks to some key concepts of the Aristotelian narrative theory. In particular, the content of chapter 8 of Poetics (according to the modern subdivision) traces coordinates which are still very useful for media scholars and audiovisual storytellers, in order to prove that the storytelling which ruled the Western civilization for two thousand years is still alive and in good health.