Managing With the “Diverse”: A Gaming Perspective for the Promotion of a More Inclusive and Sustainability-Oriented Culture

Higher education is undergoing a transformation towards student-centered approaches, moving away from traditional methods to embrace innovative methodologies that encourage active student participation in learning (GonzálezLizárraga et al., 2016; Núñez et al., 2014; Whitehead, 2008). This paper explores the benefits of adopting nonconventional teaching methodologies to enhance student engagement and socialization across various subjects, as well as their acquisition of relevant knowledge and skills. A specific activity within the "Games of Marketing" project is detailed, which has been implemented over five academic years with high student approval. In summary, this abstract highlights the shift towards student-centered learning in higher education and the exploration of innovative teaching methodologies through the "Games of Marketing" project. It emphasizes the project's adaptability, its impact on student engagement, and its potential to enhance learning outcomes across diverse educational settings.