This study investigates companies’ attempts to build rapport with their audience, using a small corpus of non-financial texts from corporate annual reports – such as CEO’s Letters and Chairman’s Statements – as a case study. The findings show that, across all the contexts analysed, these attempts involve rhetorical strategies that appeal to rationality, credibility, and affect.
Piotti, S. R., The rhetorical and discursive construction of appeal in annual reports: relevance and reliability of information in Chief Executive Officers' Letters and Chairmen's Statements, in Seracini, F., Poli, F. (ed.), Specialised Texts. Features, strategies and intercultural aspects, EDUCatt, MILANO 2021: 21- 31 [https://hdl.handle.net/10807/301517]
The rhetorical and discursive construction of appeal in annual reports: relevance and reliability of information in Chief Executive Officers' Letters and Chairmen's Statements
Piotti, Sonia Rachele
2021
Abstract
This study investigates companies’ attempts to build rapport with their audience, using a small corpus of non-financial texts from corporate annual reports – such as CEO’s Letters and Chairman’s Statements – as a case study. The findings show that, across all the contexts analysed, these attempts involve rhetorical strategies that appeal to rationality, credibility, and affect.
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