The technology integration of luxury is a promising business opportunity. New technologies such as the internet of things, smart objects, artificial intelligence, the pervasive digitization of business processes, together with the shift of several business activities online are enabling unprecedented opportunities for luxury marketers and managers. Through qualitative research designs, this chapter would systematize knowledge about this topic with the means of a literature review. An amount of 224 contributions published in the last two decades (2010-2020) have been examined. Findings show current issues and opportunities on four promising topics: luxury hospitality, luxury fashion, luxury tourism, and luxury foods. Opportunities for scholars, marketers, and managers are examined together with implications for consumers' behavior studies.
Sestino, A., Santarelli, I., Amatulli, C., Infusing New Technologies in Luxury: A Literature Review and Current Issues on Luxury Fashion, Food, and Tourism., in Richard Pettinger, B. B. G. A. R. D. C. (ed.), Handbook of Research on Digital Transformation Management and Tools, IGI Global, New York 2022: <<ADVANCES IN LOGISTICS, OPERATIONS, AND MANAGEMENT SCIENCE BOOK SERIES>>, 474- 488. 10.4018/978-1-7998-9764-4.ch022 [https://hdl.handle.net/10807/265156]
Infusing New Technologies in Luxury: A Literature Review and Current Issues on Luxury Fashion, Food, and Tourism.
Sestino, Andrea;
2022
Abstract
The technology integration of luxury is a promising business opportunity. New technologies such as the internet of things, smart objects, artificial intelligence, the pervasive digitization of business processes, together with the shift of several business activities online are enabling unprecedented opportunities for luxury marketers and managers. Through qualitative research designs, this chapter would systematize knowledge about this topic with the means of a literature review. An amount of 224 contributions published in the last two decades (2010-2020) have been examined. Findings show current issues and opportunities on four promising topics: luxury hospitality, luxury fashion, luxury tourism, and luxury foods. Opportunities for scholars, marketers, and managers are examined together with implications for consumers' behavior studies.
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