Internationalization represents a widespread strategic choice for companies that want to expand their business portfolio outside their national geographical borders. This chapter describes how companies implement international strategic choices in terms of markets and geographical areas. Methods of entering a new market and implications for the value chain are also discussed.
Minciullo, M., Cau, F., Business portfolio: geographical scope, in Pedrini, M., Minciullo, M., Molteni, M. (ed.), The Corporate Strategy Hourglass. Multi-stakeholder and multi-business value creation, McGraw-Hill Education (Italy), S.r.l., Milano 2023: 273- 294 [https://hdl.handle.net/10807/261438]
Business portfolio: geographical scope
Minciullo, Marco;Cau, Flavia
2023
Abstract
Internationalization represents a widespread strategic choice for companies that want to expand their business portfolio outside their national geographical borders. This chapter describes how companies implement international strategic choices in terms of markets and geographical areas. Methods of entering a new market and implications for the value chain are also discussed.
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