This chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
Molteni, M. M., Invernizzi, G., Minciullo, M., Sottini, A. C. M., Business portfolio: horizontal scope, in Pedrini, M., Minciullo, M., Molteni, M. (ed.), The Corporate Strategy Hourglass. Multi-stakeholder and multi-business value creation, McGraw-Hill Education (Italy), S.r.l., Milano 2023: 209- 248 [https://hdl.handle.net/10807/261437]
Business portfolio: horizontal scope
Molteni, Mario Marco;Minciullo, Marco;Sottini, Andrea Carlo Maria
2023
Abstract
This chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
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