The chapter examines the most recent megatrends, here defined as transformative phenomena that will shape the future development at societal, cultural, economic, and political level. Megatrends have been classified in three categories: technological megatrends, political and economic megatrends, social and environmental megatrends. For each megatrend the chapter highlights the fundamental aspects and the main impact on the business activity. The chapter also examines the tools which facilitate the consideration of megatrends by companies and their integration into CS, together with recommendations on how they should be considered according to corporate characteristics.
Ferri, L. M., Minciullo, M., Megatrends, in Pedrini, M., Minciullo, M., Molteni, M. (ed.), The Corporate Strategy Hourglass. Multi-stakeholder and multi-business value creation, McGraw-Hill Education (Italy), S.r.l., Milano 2023: 60- 83 [https://hdl.handle.net/10807/261435]
Megatrends
Ferri, Laura Maria;Minciullo, Marco
2023
Abstract
The chapter examines the most recent megatrends, here defined as transformative phenomena that will shape the future development at societal, cultural, economic, and political level. Megatrends have been classified in three categories: technological megatrends, political and economic megatrends, social and environmental megatrends. For each megatrend the chapter highlights the fundamental aspects and the main impact on the business activity. The chapter also examines the tools which facilitate the consideration of megatrends by companies and their integration into CS, together with recommendations on how they should be considered according to corporate characteristics.
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