Starting with an overview of new global developments in tourism, the paper aims to compare communication practices in the hospitality industry from a linguistic and cultural perspective. Particular focus will be placed on trends, strategic goals and tools of outbound hotel communication from a German-Italian point of view. Though Italy is traditionally one of the favourite destinations of German travelers, the number of contrastive studies dealing specifically with Italian and German hotel communication is still relatively small. This is the reason why the paper provides some theoretical and methodological insights for addressing comparative linguistic research in this field, also with a view to offering hospitality agents - dealing with clients from different cultures - useful suggestions towards a more impactful and higher quality pre-stay, living-in and post-stay guest communication.
Lombardi, A., Dem Gast zuliebe! L'ospite prima di tutto! Die Kommunikation im Gastgewerbe aus deutsch-italienischer Sicht, in Gärtig-Bressan, A., Magris, M., Riccardi, A., Rocco, G. (ed.), An der Schnittstelle von deutscher Sprache, Literatur und Translation. Festschrift für Lorenza Rega zum 70. Geburtstag. Intersezioni tra lingua tedesca, letteratura e traduzione. Saggi in omaggio a Lorenza Rega per il suo 70mo compleanno, Peter Lang, Berlino (Germania) 2023: <<LINGUISTICA CONTRASTIVA>>, 14 263- 279. 10.3726/b20779 [https://hdl.handle.net/10807/259988]
Dem Gast zuliebe! L'ospite prima di tutto! Die Kommunikation im Gastgewerbe aus deutsch-italienischer Sicht
Lombardi, Alessandra
2023
Abstract
Starting with an overview of new global developments in tourism, the paper aims to compare communication practices in the hospitality industry from a linguistic and cultural perspective. Particular focus will be placed on trends, strategic goals and tools of outbound hotel communication from a German-Italian point of view. Though Italy is traditionally one of the favourite destinations of German travelers, the number of contrastive studies dealing specifically with Italian and German hotel communication is still relatively small. This is the reason why the paper provides some theoretical and methodological insights for addressing comparative linguistic research in this field, also with a view to offering hospitality agents - dealing with clients from different cultures - useful suggestions towards a more impactful and higher quality pre-stay, living-in and post-stay guest communication.
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