The paper focuses on the concept of sustainability in tourism and investigates sustainability-oriented strategies at work in German and Italian green hotels from both a linguistic and cultural perspective. Drawing on the results of a pragmatic analysis of PR texts from hotel websites and customer reviews from online evaluation portals, it outlines upcoming challenges in the field of sustainable tourism and discusses possible approaches for effective communication in the German and Italian hospitality industry.
Lombardi, A., Grün ist nicht gleich grün. Zur Nachhaltigkeitskommunikation im Tourismus am Beispiel deutscher und italienischer Green Hotels, in Christina Gansel, K. L. (ed.), Nachhaltigkeit: Konzept - Kommunikation - Textsorten, LIT Verlag, Münster 2020: 313- 363 [https://hdl.handle.net/10807/233770]
Grün ist nicht gleich grün. Zur Nachhaltigkeitskommunikation im Tourismus am Beispiel deutscher und italienischer Green Hotels
Lombardi, Alessandra
2020
Abstract
The paper focuses on the concept of sustainability in tourism and investigates sustainability-oriented strategies at work in German and Italian green hotels from both a linguistic and cultural perspective. Drawing on the results of a pragmatic analysis of PR texts from hotel websites and customer reviews from online evaluation portals, it outlines upcoming challenges in the field of sustainable tourism and discusses possible approaches for effective communication in the German and Italian hospitality industry.
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