Trusting and rewarded brains

Trust represents a central part of all human relationships, including romantic partnerships, family life, business, politics, and other contexts of individuals' life. Indeed, trusting behavior can be represented as an essential individual need to bond, relate, and develop supportive social relationships. Moreover, trust affects the organization's ability to accomplish its objectives and meet strategic goals because it acts as a social connector for interpersonal relationships. In particular, the neuroscientific approach demonstrated that organizations sustaining high levels of trust have substantially greater engagement by colleagues. This indicates that organizational trust represents a valuable asset that can be measured and managed to sustain a competitive advantage over rivals, demonstrating the possibility to support some processes that increase the trust behavior within the organizational context.