The paper analyzes the context and the characteristics of green innovative start-ups in Italy by means of a specifically designed survey. The main research question is whether old business models can prevail in green businesses or new business models are required to develop new green businesses (start-ups). The results of a survey and direct interviews allow us to partially answer this question by identifying recurring features of green start-ups, their business models, their strategies, the barriers and drivers they face, and their links with other sectors.
Cattaneo, M. C., Zoboli, R., Going green: Italian innovative start-ups and their business models, Vita e Pensiero, Milano, Milano 2016: 46 [http://hdl.handle.net/10807/146950]
Going green: Italian innovative start-ups and their business models
Zoboli, Roberto
2016
Abstract
The paper analyzes the context and the characteristics of green innovative start-ups in Italy by means of a specifically designed survey. The main research question is whether old business models can prevail in green businesses or new business models are required to develop new green businesses (start-ups). The results of a survey and direct interviews allow us to partially answer this question by identifying recurring features of green start-ups, their business models, their strategies, the barriers and drivers they face, and their links with other sectors.
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