This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.

Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665]

How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques

Zanola, Mariateresa
2002

Abstract

This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
Inglese
International Perspectives on Business Communication
978-3631393260
Peter Lang
Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10807/14665
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