This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665]
Autori: | |
Titolo: | How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques |
Data di pubblicazione: | 2002 |
Abstract: | This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices. |
Lingua: | Inglese |
Titolo del libro: | International Perspectives on Business Communication |
Editore: | Peter Lang |
ISBN: | 978-3631393260 |
Citazione: | Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665] |
Appare nelle tipologie: | In libro con curatela: Capitolo o saggio; Prefazione/Postfazione; Breve introduzione; Schede di catalogo, repertorio o corpus |