This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.
Tunisini, A. (ed.), Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management, Franco Angeli, MILANO -- ITA 2008: 203 [http://hdl.handle.net/10807/14158]
Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
Tunisini, Annalisa
2008
Abstract
This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
