The books studies the evolving role and organization of marketing and sales in the main companies of the IT industry in the '80 and '90 decades. Conceptually the paper adopts a network approach to the study of company's market relationships.
Tunisini, A., PROCESSI DI MARKETING NEI MERCATI INDUSTRIALI.Riflessioni sui cambiamenti nell’industria informatica negli anni ’80 e ‘90, Carocci Editore, ROMA -- ITA 1999: 249 [http://hdl.handle.net/10807/14148]
PROCESSI DI MARKETING NEI MERCATI INDUSTRIALI.Riflessioni sui cambiamenti nell’industria informatica negli anni ’80 e ‘90
Tunisini, Annalisa
1999
Abstract
The books studies the evolving role and organization of marketing and sales in the main companies of the IT industry in the '80 and '90 decades. Conceptually the paper adopts a network approach to the study of company's market relationships.
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