Ciudadanos-consumidores: enfrentarse a las emociones en el desarrollo un consumo sostenible

In this chapter we try to explore the possibility that positive emotions emerging from relational contexts can contribute to foster sustainable consumption practices In order to do so the chapter follows with a discussion whether it is possible to consider consumption as a practice or as a bundle of elements revealing the emergence of a practice (section 2). Section 3 outlines the role of emotions in consumption practices, while section 4 presents the results of a research conducted in Italy in 2005 on such practices. In section 5 we discuss these results in the light of the potential role of positive emotions in fostering sustainable consumption.