PIRELLI. TECHNOLOGY AND PASSION. 1872-2017

The life and the corporate history of Pirelli encompasses three centuries, a quite unusual period of time even if for a long lasting corporation. The book takes into analysis the corporate values and the managers’ profiles which made possible this extraordinary outcome. The book describes the corporate history of Pirelli since the incorporation and the establishment of the first factory which took place in Milan in 1872 to the rapid international development till the actual size of a multinational corporation enumerating 22 factories in 13 different countries around the world. The book deals with a story of factories, entrepreneurs, managers, engineers, corporate researchers and workers showing a strong corporate identity over a long period of time. The continuous attention devoted by Pirelli to the activities of research, innovation and development together with the accurate care of the people who crossed their own life with the corporate life of Pirelli, are the most relevant ingredients explaining the corporate success of Pirelli. The volume illustrates and describes the reasons of the choices of Pirelli’s investment in the optical fibres and in the telecommunications till the nowadays role of a “global premium player” in the tyres sector. In the building up of the historical events the author has at his own disposal the corporate sources of Pirelli’s Foundation, the public and private correspondence and records of some of the protagonists and moreover the private diaries of Carlo Azeglio Ciampi, once upon a time, the Italian President.