The aim of the thesis is to analyze the latest innovation challenges in the Italian wine industry through a service ecosystem perspective. The first two papers of the thesis analyze how actors shape the digitalization process through digital platforms at national and international level. Indeed, the third paper addresses the challenges of the sustainable transition in the Italian wine tourism context. Methodology: Due to the exploratory nature of the research objectives it has been used qualitative methods: in depth interviews to key informants; participant observation; archival data and secondary data. Findings: From the analysis of the data collected relevant findings and conceptual frameworks it emerges to be useful to understand the dynamics between different actors of the ecosystem in the innovation processes in the Italian wine sector. The research shows how the meso level of the service ecosystem acquires a crucial role in the innovation process in the Italian wine industry. Research implications: The study aims to contribute to literature in the wine business regarding digitalization, sustainability and internationalization themes. The research led to the definition of new conceptual frameworks that can be applied in further studies on these themes. The research adopts the service ecosystem lens to understand the dynamics between actors on the Italian wine ecosystem.
La tesi analizza il processo di innovazione delle aziende vitivinicole italiane con la prospettiva teorica della “service ecosystem”. In particolare, nei primi due paper della tesi, è stato studiato il ruolo degli attori nella co-creazione di esperienze a livello nazionale ed internazionale. Il terzo paper analizza l’innovazione nella transizione sostenibile del settore enoturistico italiano. Metodologia: La metodologia utilizzata per la raccolta dati ed analisi è qualitativa: interviste semi strutturate in profondità, “participant observation” e dati secondari. Risultati: La ricerca ha permesso di identificare dei “conceptual framework” utili a comprendere le dinamiche tra i diversi attori dell’ecosistema vitivinicolo italiano. Dall’analisi condotta emerge il ruolo cruciale degli attori che si collocano al livello meso del “service ecosystem”. Implicazioni per la ricerca: Lo studio contribuisce alla letteratura in abito di “wine business” con riferimento ai temi della digitalizzazione, sostenibilità ed internazionalizzazione. L’adozione della service ecosystem theory permette di comprendere le dinamiche tra gli attori durante i processi di innovazione nel settore vitivinicolo italiano.
GALLI, MARTA, THE INNOVATION CHALLENGES IN THE ITALIAN WINE INDUSTRY: A SERVICE ECOSYSTEM APPROACH, SEBASTIANI, ROBERTA, Università Cattolica del Sacro Cuore Milano:Ciclo XXXV [https://hdl.handle.net/10807/285276]
THE INNOVATION CHALLENGES IN THE ITALIAN WINE INDUSTRY: A SERVICE ECOSYSTEM APPROACH
Galli, Marta
2023
Abstract
The aim of the thesis is to analyze the latest innovation challenges in the Italian wine industry through a service ecosystem perspective. The first two papers of the thesis analyze how actors shape the digitalization process through digital platforms at national and international level. Indeed, the third paper addresses the challenges of the sustainable transition in the Italian wine tourism context. Methodology: Due to the exploratory nature of the research objectives it has been used qualitative methods: in depth interviews to key informants; participant observation; archival data and secondary data. Findings: From the analysis of the data collected relevant findings and conceptual frameworks it emerges to be useful to understand the dynamics between different actors of the ecosystem in the innovation processes in the Italian wine sector. The research shows how the meso level of the service ecosystem acquires a crucial role in the innovation process in the Italian wine industry. Research implications: The study aims to contribute to literature in the wine business regarding digitalization, sustainability and internationalization themes. The research led to the definition of new conceptual frameworks that can be applied in further studies on these themes. The research adopts the service ecosystem lens to understand the dynamics between actors on the Italian wine ecosystem.File | Dimensione | Formato | |
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