Iuffmann Ghezzi, Alessandro
Iuffmann Ghezzi, Alessandro
PIACENZA - REMLAB - Centro di ricerche su Retailing e trade marketing
Convenience drivers of sales share expansion in online grocery retailing
2023 Iuffmann Ghezzi, Alessandro; Fornari, Edoardo; Menegatti, Mario
Going Online for Groceries: The Winning Proposition of Convenience in Innovating Retail Business Models
2023 Iuffmann Ghezzi, Alessandro
Selling Experience in C2C E-commerce of Second-Hand: Gen-Zers Among Bargaining, Personal Satisfaction and Sustainable Lifestyle
2023 Iuffmann Ghezzi, Alessandro; Negri, Francesca; Siracusa, Greta
The praise of laziness: convenience category attributes sustaining the growth of online grocery shopping
2023 Fornari, Edoardo; Siracusa, Greta; Iuffmann Ghezzi, Alessandro
Private Label vs Leading National Brand in the Online Grocery Retail Setting
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro; Fornari, Daniele; Grandi, Sebastiano
THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE
2022 Fornari, Edoardo; Negri, Francesca; Iuffmann Ghezzi, Alessandro
Il caso Pan di Stelle. Da biscotto del Mulino Bianco a universo semantico
2021 Pisano, Chiara; Grandi, Sebastiano; Fornari, Daniele; Fornari, Edoardo; Iuffmann Ghezzi, Alessandro
Taking advantage of the gluten-free opportunity: Assortment as the key driver for modern grocery retailers
2021 Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; Iuffmann Ghezzi, Alessandro; Menegatti, M.
“I’d like to, but I can’t”. Store Brands’ limited exploitation of the Gluten-Free opportunity
2020 Fornari, Edoardo; Iuffmann Ghezzi, Alessandro; Fornari, Daniele