Gambetti, Rossella Chiara
Gambetti, Rossella Chiara
MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale
Netnography to uncover the new aesthetic of the zoomie
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia
2023 Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara
Beyond the craze: depicting the NFTs’ cultural and market ecosystem
2023 Biraghi, Silvia; Gambetti, Rossella Chiara
Branded activism: Navigating the tension between culture and market in social media
2023 Gambetti, Rossella Chiara; Biraghi, Silvia
Corporate Brands going Plastic-free: building sustainable brands in dialogue
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
From brand activism to branded activism: what happens when culture and market collide?.
2023 Biraghi, Silvia; Gambetti, Rossella Chiara
Influencers and Creators. Business, Culture and Practice
2023 Kozinets, Rv; Gretzel, U; Gambetti, Rossella Chiara
Qualitative research methods to capture emerging visual social media culture
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Theorizing zoomie technoculture: embodied netnography to capture the connected self
2023 Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia
Agentic netnography
2022 Gambetti, R. C.; Kozinets, R. V.
Cultural branding in hardships: when branded activism nurtures a clash between culture and market
2022 Gambetti, Rc; Biraghi, S
Integrated Stakeholders' Communication Management in B2C Context
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
New practices of self-presentation: the emerging aesthetics of Zoomie
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
Zoom photo taking as a new trend in gastronomy smart tourism
2022 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Branding beyond product: the strange case of anti-surveillance camouflage
2021 Gambetti, Rossella Chiara; Biraghi, Silvia; Kozinets, R. V.
Consuming post-truth in the time of technoculture
2021 Kozinets, R.; Gambetti, Rossella Chiara; Biraghi, Silvia
Eudaimonia: the sociocultural value of consumers’ social labor
2021 Biraghi, Silvia; Dalli, D.; Gambetti, Rossella Chiara
Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers
2021 Gambetti, Rossella Chiara; Kozinets, Rv; Gretzel, U; Accardo, P; Bovera, L
In the public interest. Netnography to impel policy and regulatory change
2021 Kozinets, Rv; Gambetti, Rossella Chiara; Gretzel, U; Suarez, M; Renzulli, C
Data di pubblicazione | Titolo | Autore(i) | File |
---|---|---|---|
1-gen-2024 | Netnography to uncover the new aesthetic of the zoomie | Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia | Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | Beyond the craze: depicting the NFTs’ cultural and market ecosystem | Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | Branded activism: Navigating the tension between culture and market in social media | Gambetti, Rossella Chiara; Biraghi, Silvia | |
1-gen-2023 | Corporate Brands going Plastic-free: building sustainable brands in dialogue | Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience | Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | From brand activism to branded activism: what happens when culture and market collide?. | Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | Influencers and Creators. Business, Culture and Practice | Kozinets, Rv; Gretzel, U; Gambetti, Rossella Chiara | |
1-gen-2023 | Qualitative research methods to capture emerging visual social media culture | Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2023 | Theorizing zoomie technoculture: embodied netnography to capture the connected self | Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia | |
1-gen-2022 | Agentic netnography | Gambetti, R. C.; Kozinets, R. V. | |
1-gen-2022 | Cultural branding in hardships: when branded activism nurtures a clash between culture and market | Gambetti, Rc; Biraghi, S | |
1-gen-2022 | Integrated Stakeholders' Communication Management in B2C Context | Beccanulli, A. A.; Biraghi, S.; Gambetti, R. | |
1-gen-2022 | New practices of self-presentation: the emerging aesthetics of Zoomie | Beccanulli, A. A.; Biraghi, S.; Gambetti, R. | |
1-gen-2022 | Zoom photo taking as a new trend in gastronomy smart tourism | Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara | |
1-gen-2021 | Branding beyond product: the strange case of anti-surveillance camouflage | Gambetti, Rossella Chiara; Biraghi, Silvia; Kozinets, R. V. | |
1-gen-2021 | Consuming post-truth in the time of technoculture | Kozinets, R.; Gambetti, Rossella Chiara; Biraghi, Silvia | |
1-gen-2021 | Eudaimonia: the sociocultural value of consumers’ social labor | Biraghi, Silvia; Dalli, D.; Gambetti, Rossella Chiara | |
1-gen-2021 | Global beautyscapes. An innovation-centered netnography of Chinese skin care and cosmetics consumers | Gambetti, Rossella Chiara; Kozinets, Rv; Gretzel, U; Accardo, P; Bovera, L | |
1-gen-2021 | In the public interest. Netnography to impel policy and regulatory change | Kozinets, Rv; Gambetti, Rossella Chiara; Gretzel, U; Suarez, M; Renzulli, C |