Schultz, Don Edwards

Schultz, Don Edwards  

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Data di pubblicazione Titolo Autore(i) File
1-gen-2017 Advancing a Citizenship Approach to Corporate Branding: A Societal View Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards
1-gen-2016 Brand wars: consumer–brand engagement beyond client–agency fights Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina
1-gen-2015 Beyond negative liberties: the role of the brand as value facilitator Biraghi, Silvia; Gambetti, Rossella Chiara; Graffigna, Guendalina; Schultz, Don Edwards
1-gen-2015 Reshaping the boundaries of marketing communication to bond with consumers Gambetti, Rossella Chiara; Schultz, Don Edwards
1-gen-2014 Conceptualising the corporate brand as a socially owned asset: a critical contemplation Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards; Kitchen, Philip
1-gen-2013 Brand wars: consumer-brand engagement as client-agency battlefield Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina