Kozinets, Robert
Kozinets, Robert
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Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling
2024 Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
2024 Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia
Data di pubblicazione | Titolo | Autore(i) | File |
---|---|---|---|
1-gen-2024 | Fake activism and Moral Conflict in social media: Consumer resistance to brand decoupling | Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia | |
1-gen-2024 | The brand behind the curtain: decoupling, recoupling and moral conflict in social media | Gambetti, Rossella Chiara; Kozinets, Robert; Biraghi, Silvia |