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Mostrati risultati da 41 a 52 di 52
Data di pubblicazione Titolo Autore(i) File
1-gen-2014 Value Creation and organizational practice at firm boundaries La Rocca, Antonella; Snehota, Ivan
1-gen-2014 New venture acquiring position in an existing network La Rocca, Antonella; Perna, Andrea
1-gen-2014 Value in strategic account management Snehota, I.; La Rocca, Antonella
1-gen-2014 Netnography as a tool for marketing research. The case Dash-P&G/TTV La Rocca, Antonella; Mandelli, Andreina; Snehota, Ivan
1-gen-2014 Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012 Baraldi, Enrico; La Rocca, Antonella; Perna, Andrea
1-gen-2014 Relating in Business Networks: Innovation in practice La Rocca, Antonella; Snehota, Ivan
1-gen-2014 Interaction behaviors in business relationships and heuristics: issues for management and research agenda Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; Snehota, Ivan
1-gen-2014 From service experience to augmented service journeys: digital technology and networks in consumer services Mandelli, A.; La Rocca, Antonella
1-gen-2013 Approaching (inter-) actors in the business landscape La Rocca, Antonella
1-gen-2013 Initial relationship development in new business ventures La Rocca, Antonella; Ford, David; Snehota, Ivan
1-gen-2012 Measuring customer attractiveness La Rocca, Antonella; Caruana, Albert; Snehota, Ivan
1-gen-2011 Knowledge in use when actors interact in business relationships La Rocca, Antonella; Snehota, Ivan
Mostrati risultati da 41 a 52 di 52
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