This paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs.

Cedrola, E., Battaglia, L., Tzannis, A., Italian Small and Medium Enterprises abroad: current situation and future perspectives, in Proceedings of the 14th Biennal World Marketing Congress, (Oslo, 22-25 July 2009), Academy of Marketing Science, Miami FL 2009: 461-465 [http://hdl.handle.net/10807/7753]

Italian Small and Medium Enterprises abroad: current situation and future perspectives

Cedrola, Elena;Battaglia, Loretta;Tzannis, Alessandra
2009

Abstract

This paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs.
2009
Inglese
Proceedings of the 14th Biennal World Marketing Congress
14th Biennal World Marketing Congress - AMS (Academy of Marketing Science)
Oslo
22-lug-2009
25-lug-2009
0-939783-14-2
Cedrola, E., Battaglia, L., Tzannis, A., Italian Small and Medium Enterprises abroad: current situation and future perspectives, in Proceedings of the 14th Biennal World Marketing Congress, (Oslo, 22-25 July 2009), Academy of Marketing Science, Miami FL 2009: 461-465 [http://hdl.handle.net/10807/7753]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/7753
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