For public communicators, to turn positive content into «news» is a daily challenge. How to overcome the well-established principle that «good news is no news»? What contribution can public communication make to overturn the negative public perception of the Italian public sector? This paper, starting from an analysis of the representation of the public sector on legacy media and social media, outlines some strategies to build a new narrative of the public sector, with the aim of enabling the public bodies to spread their own activities in a positive manner. New tools and approaches (e.g. positive news) are presented here in to reflect the strategic objectives of the public organization.

De Rosa, P., Castiglioni, C., Positive news: per un nuovo racconto della pubblica amministrazione, <<PROBLEMI DELL'INFORMAZIONE>>, 2016; (2): 387-406. [doi:10.1445/84019] [http://hdl.handle.net/10807/76803]

Positive news: per un nuovo racconto della pubblica amministrazione

Castiglioni, Cinzia
Secondo
2016

Abstract

For public communicators, to turn positive content into «news» is a daily challenge. How to overcome the well-established principle that «good news is no news»? What contribution can public communication make to overturn the negative public perception of the Italian public sector? This paper, starting from an analysis of the representation of the public sector on legacy media and social media, outlines some strategies to build a new narrative of the public sector, with the aim of enabling the public bodies to spread their own activities in a positive manner. New tools and approaches (e.g. positive news) are presented here in to reflect the strategic objectives of the public organization.
2016
Italiano
De Rosa, P., Castiglioni, C., Positive news: per un nuovo racconto della pubblica amministrazione, <<PROBLEMI DELL'INFORMAZIONE>>, 2016; (2): 387-406. [doi:10.1445/84019] [http://hdl.handle.net/10807/76803]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/76803
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact