The study put in evidence the social roots of a bounded rationality of consumers in their everyday choices
Arcidiacono, D. L., Consumer’s rationality in a multidisciplinary perspective, <<JOURNAL OF SOCIO-ECONOMICS>>, 2011; (43): 516-522 [http://hdl.handle.net/10807/66562]
Consumer’s rationality in a multidisciplinary perspective
Arcidiacono, Davide Luca
2011
Abstract
The study put in evidence the social roots of a bounded rationality of consumers in their everyday choices
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