Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples
Gambetti, R. C., Giovanardi, M., Ambient marketing (guerrilla/street), 2014 [Altro] [http://hdl.handle.net/10807/62959]
Ambient marketing (guerrilla/street)
Gambetti, Rossella Chiara;Giovanardi, Mattia
2014
Abstract
Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples
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