The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools
Gambetti, R. C., Corporate communication as an academic discipline, in Gambetti, R. C., Quigley, S. (ed.), Managing corporate communication: a cross-cultural approach, Palgrave Macmillan, Greater London Concil 2012: 3- 24 [http://hdl.handle.net/10807/41000]
Corporate communication as an academic discipline
Gambetti, Rossella Chiara
2012
Abstract
The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools
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