The paper discusses the findings of a qualitative study – carried out by a workgroup of the OssCom (Research centre on Media and Communication) and financed by MTV Italia - aimed at investigating the development of new crossmedia diets and new practices of media con-sumption and production among Italian young people (14-24).The study has followed a multi-sited approach to the object of the study, with the adoption of different tech-niques of investigation (in depth interviews; participant observation with the support of visual sociology; an exploration of Italian online discussion areas).
Mascheroni, G., Pasquali, F., Scifo, B., Sfardini, A., Stefanelli, M., Vittadini, N., Young Italian's crossmedia cultures, <<OBSERVATORIO>>, 2008; (Febbraio): 13-32 [http://hdl.handle.net/10807/33629]
Young Italian's crossmedia cultures
Mascheroni, Giovanna;Pasquali, Francesca;Scifo, Barbara;Sfardini, Anna;Stefanelli, Matteo;Vittadini, Nicoletta
2008
Abstract
The paper discusses the findings of a qualitative study – carried out by a workgroup of the OssCom (Research centre on Media and Communication) and financed by MTV Italia - aimed at investigating the development of new crossmedia diets and new practices of media con-sumption and production among Italian young people (14-24).The study has followed a multi-sited approach to the object of the study, with the adoption of different tech-niques of investigation (in depth interviews; participant observation with the support of visual sociology; an exploration of Italian online discussion areas).
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