La DTT in rete.

The paper analyzes the forms and evolution of narratives about Digital Terrestrial Television (DTT) on the Internet from 2000 to 2009. It does so through the analysis of institutional sites, Italian newspapers, web-magazines about the digital world and non-official information sources such as websites and blogs, often of commercial origin, wich act as relayers of official narratives and also act as indicators of changes in the general DTT narratives. The analysis is developed diachronically, remarking both the incoherence of Dtt narratives, and their difficulty in putting concrete user needs at their centre. Three main phases are reconstructed: an initial mythology- building phase (2000-2004), dominated by the institutional sources; a conflict phase, starting at the end of 2004 and continuing for the two following years, with the information sites sharply criticizing DTT narratives drawing on technical, cultural and social arguments; and a later phase, characterized by a progressive numerical reduction fo websites and of debate.