Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.
Pellegrini, R., Redaelli, C., Sacco, M., Virtual Shoe Shopping Experience, in 8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial Proceedings, (Budapest, 11-12 September 2006), Hungarian Academy of Sciences, Budapest 2006: .-. [http://hdl.handle.net/10807/18263]
Virtual Shoe Shopping Experience
Pellegrini, Raffaella;
2006
Abstract
Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.
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