In this essay we attempt a transversal investigation of some broad hypotheses for a socio-semiotic framing of the sign of outdoor communication. We try to demonstrate (using, among other tools, the dissonance theory paradigm) the ineludible condition of discontinuity of this sign, which forces it into a conflictual relationship with the surcodings affecting social and private spaces. Finally, we briefly examine two examples of surcodings designed to protect discontinuity itself: a sedimental one (London’s Piccadilly Circus) and a preventive one (Amsterdam’s Sandberg Institute).
Tarantino, M., Sull'eterna discontinuità: ipotesi per una sociosemiotica della comunicazione esterna, <<COMUNICAZIONI SOCIALI>>, 2007; (3): 306-320 [http://hdl.handle.net/10807/1672]
Sull'eterna discontinuità: ipotesi per una sociosemiotica della comunicazione esterna
Tarantino, Matteo
2007
Abstract
In this essay we attempt a transversal investigation of some broad hypotheses for a socio-semiotic framing of the sign of outdoor communication. We try to demonstrate (using, among other tools, the dissonance theory paradigm) the ineludible condition of discontinuity of this sign, which forces it into a conflictual relationship with the surcodings affecting social and private spaces. Finally, we briefly examine two examples of surcodings designed to protect discontinuity itself: a sedimental one (London’s Piccadilly Circus) and a preventive one (Amsterdam’s Sandberg Institute).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.