This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.

Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665]

How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques

Zanola, Mariateresa
2002

Abstract

This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
2002
Inglese
International Perspectives on Business Communication
978-3631393260
Peter Lang
Zanola, M., How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques, in Satzger, A., Poncini, G. M. (ed.), International Perspectives on Business Communication, Peter Lang, Berna 2002: 133- 141 [http://hdl.handle.net/10807/14665]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10807/14665
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact