Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).
Gambetti, R., Biraghi, S., Martinelli, E., Tunisini, A., Voce "Supply chain communication", in Wiley Encyclopedia of Strategic Communication, Wiley-Blackwell, New York 2018: N/A-N/A [http://hdl.handle.net/10807/144590]
Supply chain communication
Gambetti, Rossella;Biraghi, Silvia;Martinelli, Elisa;Tunisini, Annalisa
2018
Abstract
Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).
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