The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.
Brancaccio, F., Corsaro, D., Tunisini, A., L’analisi della customer satisfaction e del customer value nei mercati business, in Tunisini, A. (ed.), Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management, Franco Angeli, MILANO -- ITA 2008: 28- 62 [http://hdl.handle.net/10807/14110]
L’analisi della customer satisfaction e del customer value nei mercati business
Corsaro, Daniela;Tunisini, Annalisa
2008
Abstract
The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.
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