https://hdl.handle.net/10807/83122 2026-08-02T20:46:44Z https://hdl.handle.net/10807/343998 Titolo: INFLUENCER MARKETING STRATEGIES OF BEAUTY BRANDS IN INTERNATIONAL MARKETS Autori: Lala, Hu; Mirko, Olivieri Abstract: The role of influencers in consumers’ purchasing decisions has become increasingly significant as they act as key intermediaries between brands and their followers. Among the different sectors adopting influencer marketing, fashion and beauty is the most popular one. From an international perspective, collaborating with influencers allows beauty firms to improve trust and local relevance; however, it also poses risks related to reputation damage. The aim of this paper is to understand the role of influencer marketing in achieving the communications objectives of beauty brands in international markets. A qualitative study was conducted by collecting 14 semi-structured interviews with professionals operating in the beauty sector. This ongoing research attempts to contribute to the recent marketing literature on influencers through an empirical investigation of the beauty industry in an international context. 2026-01-01T00:00:00Z https://hdl.handle.net/10807/341435 Titolo: Circular Economy Rebound Effect in the Food Sector: an Agent-based Model Autori: Francesco Bertolotti; Claudia Colicchia; Stella Viscardi; Alessandro Creazza Abstract: Food waste represents a significant challenge for the food sector, and circular economy practices can reduce the negative sustainability impacts of food waste. Nevertheless, the Circular Economy Rebound (CER) effect may diminish the effectiveness of circular practices. To explore CER in the food sector and the circumstances that trigger it, this study develops an agent-based model simulating consumer behavior in response to circular economy strategies. This method provides valuable insights into the potential impacts of circular initiatives, also offering guidance for companies aiming to adopt circular economy practices effectively. 2025-01-01T00:00:00Z https://hdl.handle.net/10807/340905 Titolo: Gian Giacomo Poldi Pezzoli’s international network and models for a modern museum Autori: Lavinia Maddalena Galli Abstract: This article investigates the international network of Gian Giacomo Poldi Pezzoli (1822–1879) and examines how his travels, intellectual relationships, and collecting practices shaped the creation of one of the earliest modern house museums in Europe. Drawing on newly identified archival sources—including the collector’s account book and documents from previously unexplored archives—it reconstructs Poldi Pezzoli’s cultural biography and situates his activities within the broader context of nineteenth-century European collecting. The study demonstrates that his refined taste was fostered through exchanges with leading connoisseurs, antiquarians, artists, and museum professionals, including Giovanni Morelli, Otto Mündler, Charles Eastlake, Giuseppe Molteni, and Giuseppe Bertini. Their influence is traced in the formation of his collections of Old Master paintings, decorative arts, arms and armour, and in the innovative display of these works within historically inspired period rooms. Particular attention is devoted to the impact of museums such as the Musée de Cluny and the South Kensington Museum, whose models Poldi Pezzoli creatively adapted to the Italian context. By highlighting the transnational circulation of ideas, objects, and expertise, the article argues that the Museo Poldi Pezzoli emerged not merely as a private collection but as a pioneering cultural institution that profoundly influenced subsequent museum practice in Europe and the United States. 2024-01-01T00:00:00Z https://hdl.handle.net/10807/340606 Titolo: Nuove indagini nel MAPOD4D GAM: acquisizioni in digitale e con diagnostica per immagini delle ossa cremate dell’urna CSPAV-D1 Autori: O. LARENTIS; F. DI MARCO; R. TAGLIORETTI; A. MAZZUCCHI Abstract: Nuove indagini nel MAPOD4D GAM: acquisizioni in digitale e con diagnostica per immagini delle ossa cremate dell’urna CSPAV-D1 2024-01-01T00:00:00Z