https://hdl.handle.net/10807/946 2026-05-13T10:03:57Z 2026-05-13T10:03:57Z https://hdl.handle.net/10807/334636 2026-04-30T00:23:48Z 2026-01-01T00:00:00Z

Titolo: Printing a Sustainable Future: Epson’s Journey Beyond Ink and Paper Autori: Zaccone, Maria Cristina; Arrighini, Chiara Abstract: Epson, a global leader in printing solutions and digital imaging technologies, has long been associated with high-quality products and cutting-edge innovation. In recent years, the company has sought to reposition itself around a bold sustainability agenda, aiming to become a benchmark for environmental responsibility within the technology and electronics industry. Epson’s efforts span multiple fronts: reducing energy consumption through its heat-free inkjet technology, pioneering circular economy solutions with refillable cartridge-free printers, introducing recycling and take-back programs, and setting climate targets such as achieving carbon-negative status by 2050. This case explores Epson’s transition from a product-centric to a purpose-driven company, highlighting the tensions between technological innovation, environmental stewardship, and market competitiveness. While Epson’s initiatives demonstrate clear potential for reducing waste and emissions, the company also faces significant challenges: fierce competition from global tech giants, shifting consumer behaviors in an increasingly paperless world, and the risk that its sustainability narrative might be perceived as marketing rhetoric rather than substantive transformation.

2026-01-01T00:00:00Z https://hdl.handle.net/10807/334416 2026-04-28T00:10:23Z 2026-01-01T00:00:00Z

Titolo: Prefazione al volome di A.F. de Donato, "Eterogenesi del concetto. Variazioni si matematica e stile a partire da Gilles Deleuze" Autori: Ingrid Basso Abstract: The text by De Donato presents a philosophical project that moves beyond substance-based metaphysics toward a processual ontology of morphogenesis, where reality is understood as the continuous generation of forms through differentiation. Drawing on Plato, Schelling, and especially Deleuze, Andrea De Donato develops the concept of heterogenesis as a dynamic epistemological framework that replaces the question “what is?” with “how does it form?”. Mathematics is reinterpreted not as a formal tool but as a way of thinking relational becoming. Integrating contemporary mathematics and cognitive science, the project aims to establish a mathesis singularis: a system capable of thinking singularity and flux without reducing them, thus proposing a relational, non-substantial metaphysics grounded in ongoing ontogenesis.

2026-01-01T00:00:00Z https://hdl.handle.net/10807/333436 2026-04-26T06:58:04Z 2026-01-01T00:00:00Z

Titolo: Global Trends in Private International Law and Recommendations for Viet Nam Autori: Franzina, P. Abstract: The paper was submitted in preparation of a workshop titled "Research Orientation of Vietnamese Private International Law to Meet the Requirements of International Integration in the New Era", held on 30 March 2026, organised by the Ministry of Justice of Viet Nam, the European Union and the United Nations Development Programme. The author was invited to take part in the workshop as an independent expert designated by the Permanent Bureau of the Hague Conference on Private International Law. The paper consists of two parts. Part one illustrates the purpose, governance structure and methods of work of the Hague Conference on Private International Law and provides an overview of both the past achievements and the current projects of the Conference. Part two presents a selection of existing instruments and ongoing projects that may be of special interests for scholars, practitioners and stakeholders in Viet Nam, and makes recommendations – general and specific – on the possible approach to those instruments and projects by interested academics, analysts and policymakers in Viet Nam.

2026-01-01T00:00:00Z https://hdl.handle.net/10807/333338 2026-04-08T00:09:59Z 2025-01-01T00:00:00Z

Titolo: The Case Dole Autori: Francesca Negri; Gabriele Murtas Abstract: This case study examines the strategic marketing challenges faced by Dole Italia within the Italian fresh fruit market, characterized by low brand differentiation and strong private label dominance. As part of a global leader in fresh produce, Dole operates in a highly competitive environment where consumer loyalty is limited and purchasing decisions are often price-driven. The case highlights Dole’s positioning strategy, grounded in premium quality, sustainability, and transparency, operationalized through initiatives such as the “Dole Farm Code,” which enhances product traceability and consumer trust. Furthermore, Dole’s communication approach integrates a multichannel strategy combining digital platforms, in-store activations, and, notably, sports sponsorships as a key lever to associate the brand with health, energy, and wellbeing. Particular emphasis is placed on sports sponsorships as a value-driven communication platform rather than a mere visibility tool. By aligning with athletes, teams, and events, Dole seeks to transfer symbolic and emotional associations to its brand, influencing consumer perception, word-of-mouth, and purchase intention. The core managerial challenge addressed in the case is the development of a two-year marketing plan aimed at increasing brand awareness and appeal among young consumers (15–30 years old), leveraging sports sponsorships within a constrained budget. This requires defining a coherent value proposition, selecting appropriate target segments, and designing an integrated marketing mix that strengthens both cognitive and emotional brand dimensions. Overall, the case provides a comprehensive framework for analyzing brand-building strategies in low-involvement categories, emphasizing the role of experiential and value-based marketing in overcoming commoditization.

2025-01-01T00:00:00Z