Hu, Lala

Hu, Lala  

MILANO - Dipartimento di Scienze dell'economia e della gestione aziendale  

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Risultati 1 - 20 di 48 (tempo di esecuzione: 0.043 secondi).
Data di pubblicazione Titolo Autore(i) File
1-gen-2023 A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry Hu, Lala; Basiglio, A.
1-gen-2023 An Empirical Study on the Role of CRM and Big Data in the Automotive Industry Hu, Lala; Basiglio, A.
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2023 How digital platforms affect the internationalisation of wine firms in China Hu, Lala; Galli, Marta; Sebastiani, Roberta
1-gen-2023 New contact methods in start-ups’ selling process Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
1-gen-2023 Strategie omnicanali e strumenti di analisi nei mercati internazionali Cantu', Chiara Luisa; Hu, Lala; Nadin, Giancarlo
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2023 The role of strategic communication in driving marketing-decision making Anzivino, Alessia; Hu, Lala; Olivieri, Mirko
1-gen-2023 Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks Hu, Lala; Filipescu, D. A.; Pergelova, A.
1-gen-2022 China's long-haul travel experiences Hu, Lala; Olivieri, Mirko; Wen, Jun
1-gen-2022 Decision-making in a time of chaos Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
1-gen-2022 Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 Cedrola, Elena; Hu, Lala
1-gen-2022 How relationships foster the internationalization of startups in the space tech industry Cantù, Chiara; Hu, Lala; Olivieri, Mirko
1-gen-2022 Internationalization of Italian wine products in China: The role of digital platforms in a service ecosystem Hu, L.; Galli, M.; Sebastiani, R.
1-gen-2022 The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
1-gen-2022 The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms Hu, Lala
1-gen-2022 WeChat as a digital bridge for the Chinese residents in Italy? A study of the use of social media during the first wave of COVID-19 Negro, G.; Hu, Lala
1-gen-2021 Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study Pratesi, F.; Hu, Lala; Rialti, Riccardo; Zollo, Lamberto; Faraoni, Monica
1-gen-2021 How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak Hu, Lala; Olivieri, Mirko