Schultz, Don Edwards
Schultz, Don Edwards
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Advancing a Citizenship Approach to Corporate Branding: A Societal View
2017 Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards
Beyond negative liberties: the role of the brand as value facilitator
2016 Biraghi, Silvia; Gambetti, Rossella Chiara; Graffigna, Guendalina; Schultz, Don Edwards
Brand wars: consumer–brand engagement beyond client–agency fights
2016 Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina
Reshaping the boundaries of marketing communication to bond with consumers
2015 Gambetti, Rossella Chiara; Schultz, Don Edwards
Conceptualising the corporate brand as a socially owned asset: a critical contemplation
2014 Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards; Kitchen, Philip
Brand wars: consumer-brand engagement as client-agency battlefield
2013 Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina
| Data di pubblicazione | Titolo | Autore(i) | File |
|---|---|---|---|
| 1-gen-2017 | Advancing a Citizenship Approach to Corporate Branding: A Societal View | Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards | |
| 1-gen-2016 | Beyond negative liberties: the role of the brand as value facilitator | Biraghi, Silvia; Gambetti, Rossella Chiara; Graffigna, Guendalina; Schultz, Don Edwards | |
| 1-gen-2016 | Brand wars: consumer–brand engagement beyond client–agency fights | Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina | |
| 1-gen-2015 | Reshaping the boundaries of marketing communication to bond with consumers | Gambetti, Rossella Chiara; Schultz, Don Edwards | |
| 1-gen-2014 | Conceptualising the corporate brand as a socially owned asset: a critical contemplation | Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards; Kitchen, Philip | |
| 1-gen-2013 | Brand wars: consumer-brand engagement as client-agency battlefield | Gambetti, Rossella Chiara; Biraghi, Silvia; Schultz, Don Edwards; Graffigna, Guendalina |