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Mostrati risultati da 1 a 20 di 53
Data di pubblicazione Titolo Autore(i) File
1-gen-2023 How digital platforms affect the internationalisation of wine firms in China Hu, Lala; Galli, Marta; Sebastiani, Roberta
1-gen-2023 New contact methods in start-ups’ selling process Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
1-gen-2023 Strategie omnicanali e strumenti di analisi nei mercati internazionali Cantu', Chiara Luisa; Hu, Lala; Nadin, Giancarlo
1-gen-2023 The role of strategic communication in driving marketing-decision making Anzivino, Alessia; Hu, Lala; Olivieri, Mirko
1-gen-2023 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
1-gen-2023 An Empirical Study on the Role of CRM and Big Data in the Automotive Industry Hu, Lala; Basiglio, A.
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Hu, Lala; Olivieri, Mirko; Rialti, R.
1-gen-2023 Nuove strategie di Humanistic Management per le imprese del Made in Italy Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
1-gen-2023 Festivals as platforms for actors’ engagement in a local context Anzivino, Alessia; Hu, Lala; Sebastiani, Roberta
1-gen-2023 AVATAR FASHION AND CULTURAL IDENTITY IN THE METAVERSE Giovannetti, M.; Kulaga, B.; Hu, Lala; Cedrola, Elena
1-gen-2023 Dynamic capabilities in the internationalisation process: A study on fintech startups Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2023 Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks Hu, Lala; Filipescu, D. A.; Pergelova, A.
1-gen-2023 Decision making in highly uncertain contexts Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
1-gen-2023 A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry Hu, Lala; Basiglio, A.
1-gen-2022 China's long-haul travel experiences Hu, Lala; Olivieri, Mirko; Wen, Jun
1-gen-2022 Decision-making in a time of chaos Anzivino, Alessia; Biraghi, Silvia; Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Martinelli, Elisa Martina; Tzannis, Alessandra
1-gen-2022 How relationships foster the internationalization of startups in the space tech industry Cantù, Chiara; Hu, Lala; Olivieri, Mirko
1-gen-2022 The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto; Rialti, Riccardo
1-gen-2022 Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 Cedrola, Elena; Hu, Lala
Mostrati risultati da 1 a 20 di 53
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